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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Qualitative Market Research: AnInternational JournalVol. 10 No. 4, 2007pp. 349-361
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A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
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