//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of global marketing"
~person:"Billore, Aditya"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Ad-attitude
1
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
Consumer behaviour
1
Emerging economies
1
India
1
Indien
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Schwellenländer
1
Werbewirkung
1
Werbung
1
brand attitude
1
consumer perceived ad-creativity
1
divergence
1
emerging markets
1
relevance
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Billore, Aditya
Ma, Yu
3
Verhoef, Peter C.
3
Aashish, Kumar
2
Brady, Michael K.
2
Chan, Tsang-sing
2
Chen, Huan
2
Chung, Hwan
2
Cui, Geng
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
2
Lee, Eunkyu
2
Li, Fuan
2
Narasimhan, Chakravarthi
2
Raman, Prashant
2
Seetharaman, Seethu
2
Sethuraman, Raj
2
Sloot, Laurens M.
2
Sun, Qin
2
Aggarwal, Praveen
1
Al-Hajla, Ali Homaid
1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
1
Andras, Trina Larsen
1
Ayala, Edgardo
1
Aydınoğlu, Nilüfer Z.
1
Bachtel, Robert C.
1
Baldauf, Artur
1
Baldi, Francesco
1
Baldus, Brian
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Barone, Michael J.
1
Baskin, Ernest
1
Bauner, Christoph
1
Baxendale, Shane
1
Behl, Abhishek
1
Benedicktus, Ray L.
1
Blair, Edward A.
1
Bodur, H. Onur
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of global marketing
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->