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~subject:"Advertising"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject_exact:"Markenpolitik"
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Advertising
Brand management
46
Markenführung
46
Consumer behaviour
31
Konsumentenverhalten
31
Advertising effects
29
Werbewirkung
29
Brand image
20
Markenimage
20
Werbung
18
Brand
15
Markenartikel
15
Product Placement
8
Product placement
8
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Viral marketing
6
Virales Marketing
6
advertising
6
brand attitude
6
Beziehungsmarketing
4
Children
4
Jugendliche
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Kinder
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Marketing management
4
Marketingmanagement
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Relationship marketing
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Sponsoring
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Sponsorship
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4
brand placement
4
Celebrity endorsement
3
Celebrity-Werbung
3
Cognition
3
Computerspiel
3
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3
USA
3
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3
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18
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Araujo, Theo
1
Baack, Daniel W.
1
Bergkvist, Lars
1
Bernritter, Stefan F.
1
Boyland, Emma
1
Buijzen, Moniek
1
Cauberghe, Verolien
1
Chang, Chun-Tuan
1
Chang, Hua
1
Cheon, Hongsik John
1
Dens, Nathalie
1
Fraser, Jay R.
1
Gentry, James W.
1
Gvili, Yaniv
1
Hayes, Jameson L.
1
Hjalmarson, Hanna
1
Hudders, Liselot
1
Jun, Sunkyu
1
Kim, Kacy K.
1
King, Karen Whitehill
1
Ko, Eunju
1
Kwak, Hyokjin
1
Lammers, Nienke
1
Levy, Shalom
1
Mattila, Pekka
1
McGinnis, Lee Phillip
1
Mägi, Anne W.
1
Neyens, Evy
1
Nguyen, Trang Kieu
1
Park, Jisoo
1
Pauw, Pieter de
1
Pelsmacker, Patrick de
1
Puzakova, Marina
1
Rasolofoarison, Dina
1
Reijmersdal, Eva A. van
1
Rietberg, Edwin
1
Rozendaal, Esther
1
Russell, Cristel Antonia
1
Shan, Yan
1
Smit, Edith G.
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
32
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
22
Journal of advertising research
17
Journal of advertising
11
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of brand management : an international journal
10
Journal of retailing and consumer services
9
Psychology & marketing
9
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
5
Journal of global marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of international consumer marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
3
Global business review
3
International journal of consumer studies
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of strategic marketing
3
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ECONIS (ZBW)
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
3
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
4
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
5
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
6
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
7
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
8
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
9
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
10
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
11
Intergenerational appeal in advertising : impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
12
Advertising for luxury and fashion goods : an emerging area
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 389-390
Persistent link: https://www.econbiz.de/10011567051
Saved in:
13
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
14
Effects of underdog (vs. top dog) positioning advertising
Jun, Sunkyu
;
Sung, Jungyeon
;
Gentry, James W.
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 495-514
Persistent link: https://www.econbiz.de/10011546559
Saved in:
15
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
16
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
17
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
18
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
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