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~subject:"Advertising"
~isPartOf:"International journal of consumer studies"
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Advertising
Brand management
47
Markenführung
47
Consumer behaviour
42
Konsumentenverhalten
42
Brand image
37
Markenimage
37
Brand
22
Markenartikel
22
Bibliometrics
8
Bibliometrie
8
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Beziehungsmarketing
6
Relationship marketing
6
Luxury goods
5
Luxusgüter
5
Advertising effects
4
Children
4
Emotion
4
Kinder
4
Marketing management
4
Marketingmanagement
4
Werbewirkung
4
brand equity
4
brand personality
4
Food
3
Lebensmittel
3
Perception
3
Personality psychology
3
Persönlichkeitspsychologie
3
Wahrnehmung
3
Werbung
3
Bekleidung
2
Brand loyalty
2
Clothing
2
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Aitken, Robert
1
Aytimur, Hilal
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
Grunert, Klaus G.
1
Loebnitz, Natascha
1
Robertson, Kirsten
1
Sigirci, Ozge
1
Thyne, Maree
1
Watkins, Leah
1
Williams, John R.
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International journal of consumer studies
Journal of business research : JBR
32
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
Journal of advertising
11
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of brand management : an international journal
10
Journal of retailing and consumer services
9
Psychology & marketing
9
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
5
Journal of global marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of international consumer marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
3
Global business review
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of strategic marketing
3
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ECONIS (ZBW)
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1
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
2
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
3
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
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