//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~person:"Pelsmacker, Patrick de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand management
21
Markenführung
21
Advertising effects
14
Consumer behaviour
14
Konsumentenverhalten
14
Werbewirkung
14
Brand image
11
Markenimage
11
Product Placement
10
Product placement
10
Brand
5
Brand placement
5
Markenartikel
5
Werbung
5
Brand extension
4
Fernsehwerbung
4
Markentransfer
4
Television advertising
4
Fernsehprogramm
3
New product development
3
Produktentwicklung
3
Social Web
3
Social web
3
Television programme
3
brand attitude
3
Belgien
2
Belgium
2
Brand attitude
2
Cognition
2
Kognition
2
Motivation
2
Personal Computer
2
Personal computer
2
Prominence
2
brand placement
2
need for cognition
2
Advertising planning
1
Analysis of variance
1
Associative Network Theory
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Language
All
English
5
Author
All
Pelsmacker, Patrick de
Septianto, Felix
6
Dens, Nathalie
5
Gierl, Heribert
5
Hayes, Jameson L.
5
Romaniuk, Jenni
5
Taylor, Charles Raymond
5
Cohen, Justin
4
Ko, Eunju
4
Roberts, Kevin W. S.
4
Seo, Yuri
4
Srivastava, R. K.
4
Vashisht, Devika
4
Adeola, Ogechi
3
Bellman, Steven
3
Buijzen, Moniek
3
Chen, Huan
3
Faulkner, Margaret
3
Huber, Frank
3
Hudders, Liselot
3
Karray, Salma
3
Keller, Kevin Lane
3
Kennedy, Rachel
3
Khan, Bilal Mustafa
3
Kim, Eunice
3
Kim, Eunjin
3
King, Karen Whitehill
3
Kumar, Rakesh
3
Meyer, Frederik
3
Mogaji, Emmanuel
3
Nguyen, Cathy
3
Shoenberger, Heather
3
Sreejesh, S.
3
Strebinger, Andreas
3
Wang, Jing
3
Wilson, Rick T.
3
Abolhasani, Morteza
2
Amrouche, Nawel
2
Anghelcev, George
2
Arora, Anshu
2
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
3
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
4
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
5
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->