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~subject:"Advertising"
~subject:"Brand loyalty"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Advertising
Brand loyalty
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97
Markenführung
97
Brand image
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62
Consumer behaviour
59
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42
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Himme, Alexander
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Nguyen, Hang T.
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Bowman, Douglas
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Calantone, Roger J.
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Chinchanachokchai, Sydney
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
55
The journal of product & brand management
44
Journal of retailing and consumer services
36
The journal of brand management : an international journal
35
International journal of advertising : the review of marketing communications
29
Journal of marketing communications
27
International journal of advertising : the quarterly review of marketing communications
20
International journal of internet marketing and advertising : IJIMA
17
Journal of advertising research
17
Journal of promotion management : innovations in planning and applied research
17
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
15
International journal of hospitality management
13
Psychology & marketing
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Journal of promotion management : JPM
12
Marketing intelligence & planning
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Journal of advertising
11
The IUP journal of brand management : IJBRM
10
Marketing letters : a journal of research in marketing
9
Australasian marketing journal
8
Global business review
8
Journal of global marketing
8
Journal of historical research in marketing
8
Journal of hospitality marketing & management
8
The journal of consumer marketing
8
Journal of fashion marketing and management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of strategic marketing
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SpringerLink / Bücher
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Cogent business & management
5
European journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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ECONIS (ZBW)
13
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
6
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
Saved in:
7
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
8
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
9
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
10
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
11
The financial brand value chain : how brand investments contribute to the financial health of firms
Fischer, Marc
;
Himme, Alexander
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011671949
Saved in:
12
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
13
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
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