//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~type:"book"
~type_genre:"Company information"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand management
5
Markenführung
5
Deutschland
4
Germany
4
Markenartikel
4
Brand
3
Business history
3
Unternehmensgeschichte
3
Ernährungsindustrie
2
Food industry
2
1883-2005
1
1891-1975
1
Automotive industry
1
Brand image
1
Dr. August Oetker KG
1
Firm growth
1
Frosta-Aktiengesellschaft
1
Frozen food
1
Geschichte
1
Geschichte 1891-1975
1
Innovation
1
International marketing
1
Internationales Marketing
1
Kfz-Industrie
1
Kraftfahrzeug
1
Lebensmittelindustrie
1
Markenimage
1
Markenpolitik
1
Mercedes-Benz-Aktiengesellschaft / Classic
1
Motor vehicle
1
PWA Papierwerke Waldhof-Aschaffenburg Aktiengesellschaft
1
Papierindustrie
1
Procter & Gamble Company
1
Product management
1
Produktmanagement
1
Produktpositionierung
1
Pulp and paper industry
1
Strategie
1
Strategy
1
more ...
less ...
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Company information
Aufsatzsammlung
12
Collection of articles of several authors
10
Sammelwerk
10
Graue Literatur
9
Non-commercial literature
9
Konferenzschrift
6
Arbeitspapier
5
Working Paper
5
Hochschulschrift
4
Thesis
4
Case study
3
Conference proceedings
3
Einführung
3
Fallstudie
3
Lehrbuch
3
Bibliografie
2
Bibliographie
2
Guidebook
2
Ratgeber
2
Textbook
2
Article in journal
1
Aufsatz in Zeitschrift
1
Ausstellungskatalog
1
Bibliografie enthalten
1
Bibliography included
1
Bildband
1
Festschrift
1
Firmeninformation
1
more ...
less ...
Language
All
German
1
Author
All
Conrad, Hans-Gerd
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Werbung und Markenartikel am Beispiel der Markenfirma Dr. Oetker von 1891 bis 1975 in Deutschland
Conrad, Hans-Gerd
-
2002
Persistent link: https://www.econbiz.de/10001717248
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->