//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Übersichtsarbeit"
~subject:"Dienstleistungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsmarketing
Brand management
12
Markenführung
12
Theorie
6
Theory
6
Markenpolitik
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Consumer behaviour
3
Konsumentenverhalten
3
Bewertung
2
Communication
2
Deutschland
2
Erfolgsfaktor
2
Evaluation
2
Germany
2
Handelsmarke
2
Kommunikation
2
Markenwert
2
Measurement
2
Messung
2
Store brand
2
Success factor
2
1988-1998
1
Advertising effects
1
Beziehungsmarketing
1
Cognition
1
Consumer goods marketing
1
Controlling
1
Designation of origin
1
Einzelhandel
1
Ethics
1
Ethik
1
Herkunftsbezeichnung
1
Immaterielle Güter
1
Industrialized countries
1
Industrieländer
1
Intangible goods
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Übersichtsarbeit
Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
39
Book section
39
Hochschulschrift
11
Thesis
10
Graue Literatur
4
Non-commercial literature
4
Case study
3
Fallstudie
3
Arbeitspapier
2
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Working Paper
2
Bibliografie enthalten
1
Bibliography included
1
Ratgeber
1
Reprint
1
Systematic review
1
more ...
less ...
Language
All
German
1
Author
All
Bruhn, Manfred
1
Stauss, Bernd
1
Published in...
All
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Dienstleistungsmarken : eine Einführung in den Sammelband
Stauss, Bernd
;
Bruhn, Manfred
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 3-33)
.
2008
Persistent link: https://www.econbiz.de/10003679991
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->