//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenpolitik
12
Brand name products
3
Marketing
3
Unternehmen
3
Advertising
2
Branding (Marketing)
2
Business names
2
Case studies
2
Markenartikel
2
Strategic planning
2
Affektive Bindung
1
Biography
1
Businesspeople
1
Competition
1
Consumers' preferences
1
Corporate image
1
Differenzierung
1
Einfluss
1
Entrepreneurship
1
Fallbeispielsammlung
1
Fallstudiensammlung
1
Forecasting
1
Image
1
Kundenbindung
1
Kundenmanagement
1
Kundenmangement
1
Kundenorientierung
1
Kundentreue
1
MArketing
1
Management
1
Nichtstaatliche Organisation
1
Non-governmental organizations
1
Privatbank
1
Private Banking
1
Product management
1
Produktmanagement
1
Psychological aspects
1
Serendipity
1
Strategisches Management
1
Trademarks
1
more ...
less ...
Type of publication
All
Book / Working Paper
12
Type of publication (narrower categories)
All
Bibliographie
Article in journal
10,248
Aufsatz in Zeitschrift
10,248
Aufsatz im Buch
2,378
Book section
2,378
Hochschulschrift
753
Thesis
522
Graue Literatur
503
Non-commercial literature
503
Case study
454
Fallstudie
454
Collection of articles of several authors
414
Sammelwerk
414
Working Paper
316
Aufsatzsammlung
313
Arbeitspapier
308
Dissertation u.a. Prüfungsschriften
134
Conference paper
121
Konferenzbeitrag
121
Reprint
106
Ratgeber
100
Konferenzschrift
99
Guidebook
94
Lehrbuch
89
Textbook
75
Conference proceedings
55
Bibliografie enthalten
51
Bibliography included
51
Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
16
Systematic review
14
Ãœbersichtsarbeit
14
Collection of articles written by one author
13
Sammlung
13
Glossar enthalten
11
Glossary included
11
Mehrbändiges Werk
10
Multi-volume publication
10
more ...
less ...
Language
All
English
12
Author
All
De Chernatony, Leslie
1
Downes, Samantha
1
Field, Peter
1
Finskud, Lars
1
Kelly, Alan
1
LaBonte, David A.
1
Laidler-Kylander, Nathalie
1
Morley, Michael
1
Nadeau, Raymond A.
1
Pringle, Hamish
1
Quelch, John Anthony
1
Rees, Emma
1
Roberts, Kevin W. S.
1
Vinjamuri, David
1
Weiss, Alan
1
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
12
Showing
1
-
12
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10004505116
Saved in:
2
The global corporate brand book
Morley, Michael
-
2009
Persistent link: https://www.econbiz.de/10004940014
Saved in:
3
Accidental branding : how ordinary people build extraordinary brands
Vinjamuri, David
-
2008
Persistent link: https://www.econbiz.de/10004908411
Saved in:
4
Shiny objects marketing : using simple human instincts to make your brand irresistible
LaBonte, David A.
-
2008
Persistent link: https://www.econbiz.de/10004921426
Saved in:
5
Brand immortality : how brands can live long and prosper
Pringle, Hamish
;
Field, Peter
-
2008
Persistent link: https://www.econbiz.de/10004925157
Saved in:
6
Creating a private banking superbrand
Downes, Samantha
;
Rees, Emma
-
2008
Persistent link: https://www.econbiz.de/10004933061
Saved in:
7
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
8
Competing for choice : developing winning brand strategies
Finskud, Lars
-
2006
-
Repr.
Persistent link: https://www.econbiz.de/10004504849
Saved in:
9
The new global brands : managing non-government organizations in the 21st century
Quelch, John Anthony
;
Laidler-Kylander, Nathalie
-
2006
Persistent link: https://www.econbiz.de/10004878854
Saved in:
10
The elements of influence : introducing the Playmaker's Standard ; the new essential system for managing competition, reputation, brand, and buzz
Kelly, Alan
-
2006
-
1. print.
Persistent link: https://www.econbiz.de/10004881975
Saved in:
11
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
12
How to establish a unique brand in the consulting profession : powerful techniques for the successful practitioner
Weiss, Alan
-
2002
Persistent link: https://www.econbiz.de/10004711302
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->