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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~type_genre:"Case study"
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Corporate social responsibility brand leadership : a multiple case study
Lindgreen, Adam
;
Xu, Yue
;
Maon, François
;
Wilcock, Jeremy
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 965-993
Persistent link: https://www.econbiz.de/10009572859
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