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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Latin American business review : journal of the Business Association of Latin American Studies (BALAS)"
~subject:"Kognition"
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European journal of marketing : EJM
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
The journal of brand management : an international journal
7
Journal of business research : JBR
4
Betriebswirtschaftliche Diskussionsbeiträge
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
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Berichte aus der Betriebswirtschaft
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Business horizons
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
1
Handbook of brand relationships
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and standards
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advanced research in law and economics : JARLE
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Journal of air transport management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing research : JMR
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Journal of service research : JSR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Management decision
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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The service industries journal
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
3
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
4
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
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