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~isPartOf:"Journal of marketing theory and practice"
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Brand extension
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Ausländische Tochtergesellschaft
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Celebrity endorsement
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Kowalczyk, Christine M.
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Stafford, Marla Royne
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Journal of marketing theory and practice
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Innovatives Markenmanagement
3
International journal of business and globalisation : IJBG
3
International journal of hospitality management
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International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing
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Journal of service research : JSR
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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The moderating role of celebrity worship on attitudes toward celebrity brand extensions
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009777316
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2
Foreign firms' brand extensions in a host market : strategic factors in international branding strategy
Xie, Yu Henry
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10009509169
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