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~person:"Phau, Ian"
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Brand extension
6
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6
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Phau, Ian
Völckner, Franziska
14
Sattler, Henrik
12
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
8
Pina, José M.
6
Bravo, Rafael
5
Dens, Nathalie
5
Dwivedi, Abhishek
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Hem, Leif E.
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Moorthy, Sridhar
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Pelsmacker, Patrick de
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Reinstrom, Christian
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Sichtmann, Christina
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Walsh, Patrick
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Wiedmann, Klaus-Peter
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Baumüller, Nicole
4
Burmann, Christoph
4
Gürhan-Canli, Zeynep
4
Hennig-Thurau, Thorsten
4
Iversen, Nina M.
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John, Deborah Roedder
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Kaufmann, Gwen
4
Kröger, Sonja
4
Mahnik, Nina
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Mayerhofer, Wolfgang
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Monga, Alokparna Basu
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Park, C. Whan
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Ringeisen, Petra
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Ringle, Christian M.
4
Sood, Sanjay
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Zatloukal, Grit
4
Aaker, David A.
3
Backhaus, Christof
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Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of international consumer marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
2
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
3
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
4
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
5
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
6
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
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