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International journal of hospitality management
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
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Psychology & marketing
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European journal of marketing : EJM
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Brand management ; Vol. 3
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The IUP journal of brand management : IJBRM
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Marketing letters : a journal of research in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
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Reihe: Marketing : MAR
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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International journal of business and globalisation : IJBG
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International journal of sports marketing & sponsorship
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International marketing review
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Market structure and demand-side substitutability of chained urban hotel segments
Graf, Nicolas S.
- In:
International journal of hospitality management
30
(
2011
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10008821984
Saved in:
2
It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.
;
Guillet, Basak Denizci
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
Saved in:
3
Fashionable hospitality : a natural symbiosis for Hong Kong's tourism industry?
Tasci, Asli D. A.
;
Denizci, Basak
- In:
International journal of hospitality management
29
(
2010
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10003983175
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