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isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Markentransfer"
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Brand extension
9
Markentransfer
9
Consumer behaviour
5
Konsumentenverhalten
5
Bewertung
3
Evaluation
3
Brand image
2
Brand management
2
Cognition
2
Experiment
2
Hotel industry
2
Hotellerie
2
Kognition
2
Markenführung
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Asia
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Asien
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Customer satisfaction
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Einkommenselastizität der Nachfrage
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Einzelhandel
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Filiale
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Hong Kong
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Hongkong
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Hospitality industry
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Income elasticity of demand
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Inter-firm cooperation
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International tourism
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Internationaler Tourismus
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9
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Tasci, Asli D. A.
2
Ahluwalia, Rohini
1
Bettman, James R.
1
Campbell, Margaret C.
1
Cutright, Keisha M.
1
Denizci, Basak
1
Dhar, Ravi
1
Fitzsimons, Gavan J.
1
Goldsmith, Kelly
1
Graf, Nicolas S.
1
Grant, Susan Jung
1
Guillet, Basak Denizci
1
Gürhan-Canli, Zeynep
1
Jhang, Ji Hoon
1
Keller, Kevin Lane
1
Meyvis, Tom
1
Monga, Alokparna Basu
1
Sood, Sanjay
1
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International journal of hospitality management
Journal of marketing research : JMR
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of business and globalisation : IJBG
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
2
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
3
Get it? : got it. good! ; enhancing new product acceptance by facilitating resolution of extreme incongruity
Jhang, Ji Hoon
;
Grant, Susan Jung
;
Campbell, Margaret C.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10009524181
Saved in:
4
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
5
The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
Saved in:
6
Market structure and demand-side substitutability of chained urban hotel segments
Graf, Nicolas S.
- In:
International journal of hospitality management
30
(
2011
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10008821984
Saved in:
7
It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.
;
Guillet, Basak Denizci
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
Saved in:
8
Fashionable hospitality : a natural symbiosis for Hong Kong's tourism industry?
Tasci, Asli D. A.
;
Denizci, Basak
- In:
International journal of hospitality management
29
(
2010
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10003983175
Saved in:
9
How far can a brand stretch? : understanding the role of self-construal
Ahluwalia, Rohini
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 337-350
Persistent link: https://www.econbiz.de/10003724280
Saved in:
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