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isPartOf:"International journal of hospitality management"
~subject:"Markenführung"
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International journal of hospitality management
The journal of product & brand management
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European journal of marketing : EJM
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Brand management ; Vol. 3
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.
;
Guillet, Basak Denizci
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
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