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isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of marketing management : MM"
~person:"Srivastava, Kavita"
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Consumer attitude towards brand-extension incongruity : the moderating role of need for cognition and need for change
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 652-675
Persistent link: https://www.econbiz.de/10009558871
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