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person:"Pina, José M."
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Brand extension
6
Markentransfer
6
Brand image
3
Brand management
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Konsumentenverhalten
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Markenführung
3
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Structural equation model
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Pina, José M.
Völckner, Franziska
14
Sattler, Henrik
12
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
8
Phau, Ian
6
Bravo, Rafael
5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
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Moorthy, Sridhar
5
Pelsmacker, Patrick de
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Reinstrom, Christian
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Sichtmann, Christina
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Walsh, Patrick
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Wiedmann, Klaus-Peter
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Baumüller, Nicole
4
Burmann, Christoph
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Hennig-Thurau, Thorsten
4
Iversen, Nina M.
4
John, Deborah Roedder
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Kaufmann, Gwen
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Kröger, Sonja
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Mahnik, Nina
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Mayerhofer, Wolfgang
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Monga, Alokparna Basu
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Park, C. Whan
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Ringeisen, Petra
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Ringle, Christian M.
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Sood, Sanjay
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Zatloukal, Grit
4
Aaker, David A.
3
Backhaus, Christof
3
Baumgarth, Carsten
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European journal of marketing : EJM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
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ECONIS (ZBW)
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The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
2
Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
Saved in:
3
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
4
From online to offline through brand extensions and alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
Saved in:
5
Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
Saved in:
6
Consumer responses to brand extensions: a comprehensive model
Martínez, Eva
;
Pina, José M.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10008650633
Saved in:
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