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person:"Sood, Sanjay"
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Markentransfer
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Brand extension
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Sood, Sanjay
Völckner, Franziska
14
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12
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10
Keller, Kevin Lane
10
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8
Phau, Ian
6
Pina, José M.
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Bravo, Rafael
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Dens, Nathalie
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Brand management ; Vol. 3
1
Handbook on brand and experience management
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
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2
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
3
The role of brand naming in branding strategies : insights and opportunities
Sood, Sanjay
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 219-232)
.
2008
Persistent link: https://www.econbiz.de/10003789045
Saved in:
4
The ownership effect in consumer responses to brand line stretches
Kirmani, Amna
;
Sood, Sanjay
;
Bridges, Sheri
-
1997
Persistent link: https://www.econbiz.de/10004362768
Saved in:
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