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source:"econis"
~person:"Merrilees, Bill"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand extension
5
Markentransfer
5
Brand image
3
Consumer behaviour
3
Markenimage
3
Brand management
2
India
2
Indien
2
Markenführung
2
Australia
1
Australien
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Brand equity
1
Brand extensions
1
Brands
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Communication
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Confidence
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Feedback
1
Feedback effects
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Food retailing
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Kommunikation
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Lebensmitteleinzelhandel
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Vertrauen
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Merrilees, Bill
Boisvert, Jean
7
Keller, Kevin Lane
6
Phau, Ian
6
Milberg, Sandra J.
5
Sattler, Henrik
5
Völckner, Franziska
5
Monga, Alokparna Basu
4
Park, C. Whan
4
Bei, Lien-ti
3
Dawes, John
3
Dhar, Ravi
3
Dwivedi, Abhishek
3
Goodstein, Ronald Charles
3
Hem, Leif E.
3
John, Deborah Roedder
3
Joshi, Richa
3
Kim, Kyeongheui
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mathur, Pragya
3
Moorthy, Sridhar
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
3
Ragel, Victoria Rosanna
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Ringeisen, Petra
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Sharp, Byron
3
Yadav, Rajan
3
Aaker, David A.
2
Afzal, Sarwat
2
Albrecht, Carmen-Maria
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Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Ashill, Nicholas J.
2
Backhaus, Christof
2
Barrio-García, Salvador del
2
Bravo, Rafael
2
Buil, Isabel
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Castillo, Ernesto del
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Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
Saved in:
2
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
3
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
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