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~person:"Maloney, Michael W."
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Competitive positioning : best practices for creating brand loyalty
Czerniawski, Richard D.
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Maloney, Michael W.
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2010
Persistent link: https://www.econbiz.de/10009570808
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.
;
Maloney, Michael W.
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1999
Persistent link: https://www.econbiz.de/10001362773
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.
;
Maloney, Michael W.
-
1999
Persistent link: https://www.econbiz.de/10004034613
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