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isPartOf:"Reihe: Marketing : MAR"
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Markentreue
4
Beziehungsmarketing
3
Verbraucherverhalten
3
Brand loyalty
2
Markenpolitik
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Verbraucherzufriedenheit
2
Automotive industry
1
Avatar <Informatik>
1
Beziehungsmanagement
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Brand
1
Brand management
1
Consumer behaviour
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Deutschland
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E-commerce
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Electronic Commerce
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Empirical method
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Germany
1
IKEA
1
Kaufverhalten
1
Kfz-Industrie
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1
Kraftfahrzeugindustrie
1
Markenartikel
1
Markenführung
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Market segmentation
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Marketing theory
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Marketingtheorie
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Marktsegmentierung
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Mensch-Maschine-Kommunikation
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Mobile phone
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Huber, Frank
3
Kissel, Patrick
1
Kressmann, Frank
1
Meyer, Frederik
1
Regier, Stefanie
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Schneider, Sebastian
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Stein, Martin
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Stickdorn, Ute
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Reihe: Marketing : MAR
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
SpringerLink / Bücher
12
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Research
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Innovatives Markenmanagement
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
4
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1
Innovatoren als attraktives Kundensegment für die Vermarktung von Smartphones : die Relevanz von Consumer Innovativeness für Preisfairness, Brand Love und Word-of-Mouth-Intention
Huber, Frank
;
Schneider, Sebastian
;
Stein, Martin
-
2019
Persistent link: https://www.econbiz.de/10012003991
Saved in:
2
Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA
Huber, Frank
;
Meyer, Frederik
;
Stickdorn, Ute
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009512888
Saved in:
3
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
4
Consumer subjective well-being as a core concept in marketing : theoretical basis and application to the automotive sector
Kressmann, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013432249
Saved in:
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