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person:"Merunka, Dwight"
~subject:"Partielle kleinste Quadrate"
~person:"Bilgihan, Anil"
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Partielle kleinste Quadrate
Brand loyalty
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Merunka, Dwight
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Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
2
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
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