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Special issue: Consumer behaviour analysis and services
Wells, Victoria K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009413594
Saved in:
2
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
Saved in:
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