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Brands and brand management
Elliott, Richard
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2009
Persistent link: https://www.econbiz.de/10003707190
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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred
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2004
Persistent link: https://www.econbiz.de/10001748065
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Handbuch Markenartikel : Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred
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1994
Persistent link: https://www.econbiz.de/10000891814
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Marke und Verbraucher : Funktionen der Marke in der Marktwirtschaft
Henning-Bodewig, Frauke
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Kur, Annette
Persistent link: https://www.econbiz.de/10000735325
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