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institution:"Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät"
~institution:"AMACOM"
~institution:"United States Trademark Association"
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The Trademark reporter
United States Trademark Association
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1911-2013: New York, NY : [Verlag nicht ermittelbar]
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1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614
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2
Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus
Oberhammer, Clemens
(
contributor
)
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2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001805095
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3
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad
Martin, Dick
-
2007
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or...
Persistent link: https://www.econbiz.de/10013535415
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4
Conquering consumerspace : marketing strategies for a branded world
Solomon, Michael R.
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2003
Persistent link: https://www.econbiz.de/10001716809
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5
Trademarks in advertising and selling
1966
Persistent link: https://www.econbiz.de/10003255260
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