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subject:"Preismanagement"
~isPartOf:"Report / Marketing Science Institute"
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Preismanagement
Brand
15
Markenartikel
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Brand management
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Markenführung
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Consumer behaviour
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Konsumentenverhalten
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Brand image
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Handelsmarke
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01.03.1988
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Beziehungsmarketing
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Brand loyalty
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Decomposition method
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Designation of origin
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Raj, S. P.
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Sethuraman, Raj
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Sivakumar, K.
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Report / Marketing Science Institute
Journal of retailing and consumer services
17
Journal of business research : JBR
10
European journal of operational research : EJOR
8
Journal of retailing
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Journal of revenue and pricing management
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International journal of production economics
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Journal of marketing
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Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Journal of economics & management strategy : JEMS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Economics letters
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European journal of marketing : EJM
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European review of agricultural economics : ERAE
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Review of industrial organization : RIO
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Review of marketing science
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Theoretical economics letters
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Discussion papers / CEPR
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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IDEI working papers
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of food products marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing research : JMR
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Production and operations management : an international journal of the Production and Operations Management Society
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Psychology & marketing
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Report / Marketing Science Institute / Marketing Science Institute
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The journal of business : B
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Working paper series / Department of Economics, University of Missouri-Columbia
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AFPC policy research report
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
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Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.
;
Raj, S. P.
-
1995
Persistent link: https://www.econbiz.de/10000917642
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