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type_genre:"Firmeninformation"
~subject:"Business history"
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Managing political risk in global business : Beiersdorf 1914 - 1990
Jones, Geoffrey
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Lubinski, Christina
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2011
Persistent link: https://www.econbiz.de/10009241454
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Ikone einer Leidenschaft : die Entwicklung der Marke Mercedes-Benz
Butterfield, Leslie
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2005
Persistent link: https://www.econbiz.de/10003452575
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3
Rising tide : lessons from 165 years of brand building at Procter & Gamble
Dyer, Davis
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2004
Persistent link: https://www.econbiz.de/10013549572
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4
Werbung und Markenartikel am Beispiel der Markenfirma Dr. Oetker von 1891 bis 1975 in Deutschland
Conrad, Hans-Gerd
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2002
Persistent link: https://www.econbiz.de/10001717248
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Made in America : the true stories behind the brand names that built a nation
Gove, John
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2001
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Berkley ed
Persistent link: https://www.econbiz.de/10001616134
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Menschen und Marken : 125 Jahre Henkel 1876 - 2001
Feldenkirchen, Wilfried
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Hilger, Susanne
;
Zengerling, …
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2001
Persistent link: https://www.econbiz.de/10001612586
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