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type_genre:"Working Paper"
~subject:"Marketing management"
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Marketing management
Markenartikel
322
Brand
319
Theorie
137
Theory
137
Consumer behaviour
112
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112
Brand management
89
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89
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32
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27
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20
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Arzneimittel
17
Einzelhandel
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17
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Marktforschung
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16
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Marktanteil
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Marketingmanagement
14
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14
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Riel, Cees B. M. van
1
Sharma, Dheeraj
1
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1
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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DEM working paper series
1
Discussion paper / Center for Economic Research, Tilburg University
1
Documento de trabajo / Instituto de Economía, Pontificia Universidad Catolica de Chile
1
ERIM report series research in management
1
Econometric Institute research papers
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Les cahiers de recherche / Centre HEC-ISA
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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1
Working paper / Universität Mainz, Lehrstuhl für Betriebswirtschaftslehre und Marketing
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ECONIS (ZBW)
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1
Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto
;
Moayedizadeh, Ashin
-
2022
Persistent link: https://www.econbiz.de/10014232582
Saved in:
2
Private label positioning and product line
Caprice, Stéphane
-
2017
Persistent link: https://www.econbiz.de/10012265925
Saved in:
3
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
-
2017
Persistent link: https://www.econbiz.de/10011734578
Saved in:
4
Antecedents and consequences of brand equity : a meta-analysis
Pandey, Arpita
;
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471634
Saved in:
5
Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
Saved in:
6
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
7
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
8
Antecedents of industrial brand equity : an empirical study
Riel, Allard C. R. van
;
Pahud de Mortanges, Charles F.
; …
-
2004
Persistent link: https://www.econbiz.de/10002017498
Saved in:
9
Pricing and marketing rules with brand loyalty
Valdés Prieto, Salvador
-
2002
Persistent link: https://www.econbiz.de/10001824903
Saved in:
10
Bedeutung realer Optionen für den Markenwert
Jenner, Thomas
;
Kühn, Richard
-
1999
Persistent link: https://www.econbiz.de/10001390924
Saved in:
11
Hysteresis in marketing
Simon, Hermann
-
1994
Persistent link: https://www.econbiz.de/10000897924
Saved in:
12
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1991
Persistent link: https://www.econbiz.de/10000825406
Saved in:
13
Stratégies de luxe
Lebas, Michel
;
Israel-Russo, François
;
Gouyon, Gilles de
-
1990
Persistent link: https://www.econbiz.de/10000793053
Saved in:
14
A nonlinear dynamic model of product line interdependencies
Bultez, Alain V.
-
1975
Persistent link: https://www.econbiz.de/10000771065
Saved in:
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