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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
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Analyzing the strategic role of social networking in firm growth and productivity
SpringerLink / Bücher
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Antecedents and outcomes of employee-based brand equity
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Handbook of research on integrating social media into strategic marketing
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
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