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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Edition Wissenschaft Apprimus"
~person:"Traub, Lukas"
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Brand management in emerging markets : theories and practice
Edition Wissenschaft Apprimus
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The hidden information in the facets of brand equity : an empirical investigation into the role of brand equity as a leading indicator of abnormal stock returns and idiosyncratic r...
Traub, Lukas
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2017
Persistent link: https://www.econbiz.de/10011957565
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