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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of retailing and consumer services"
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Brand management in emerging markets : theories and practice
Journal of retailing and consumer services
SpringerLink / Bücher
20
Antecedents and outcomes of employee-based brand equity
9
Springer eBook Collection / Business and Economics
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Journal of marketing theory and practice : JMTP
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Analyzing the strategic role of social networking in firm growth and productivity
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DLSU business & economics review
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Finance reconsidered : new perspectives for a responsible and sustainable finance
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Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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Handbook of research on applied AI for international business and marketing applications
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Handel und Internationales Marketing / Retailing and International Marketing
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International journal of nonprofit & voluntary sector marketing
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International journal of sports marketing & sponsorship
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Journal of transnational management : the official journal of the International Management Development Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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New luxury management : creating and managing sustainable value across the organization
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Start-up enterprises and contemporary innovation strategies in the global marketplace
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Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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2
Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos
;
Elms, Jonathan
;
Davies, Keri
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
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