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Journal of advertising research
SpringerLink / Bücher
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Antecedents and outcomes of employee-based brand equity
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Hamburger Schriften zur Marketingforschung
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Marketing intelligence & planning
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Branding competence
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Produktmanagement
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand management in emerging markets : theories and practice
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European journal of marketing : EJM
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Handbook of research on integrating social media into strategic marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The brand in the boardroom : how Ogilvy & Mather reinvented the marketing principles of brand valuation
Seddon, Joanna
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10011296212
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Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
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