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~isPartOf:"Marketing intelligence & planning"
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Brand equity
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Marketing intelligence & planning
SpringerLink / Bücher
20
Antecedents and outcomes of employee-based brand equity
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Hamburger Schriften zur Marketingforschung
5
Branding competence
4
Gabler Edition Wissenschaft
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Journal of business research : JBR
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marken- und Kommunikationscontrolling
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Springer eBook Collection / Business and Economics
4
Europäische Hochschulschriften / 5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Produktmanagement
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Schriftenreihe Studien zum Konsumentenverhalten
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Working paper / National Bureau of Economic Research, Inc.
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Advances in corporate branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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Erfurter Hefte zum angewandten Marketing
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European journal of marketing : EJM
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Handbook of research on integrating social media into strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
2
The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar
;
Dash, Satyabhusan
;
Purwar, Prem Chandra
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009751806
Saved in:
3
Selection of celebrity endorsers : a case approach to developing an endorser selection process model
Hollensen, Svend
;
Schimmelpfennig, Christian
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10009722444
Saved in:
4
The influence of social class on the perceptions of country of origin : national brands produced in overseas locations
Miranda, Mario Joseph
;
Parkvethee, Narissara
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10010340511
Saved in:
5
Can after sale service generate brand equity?
Ahmad, Sajjad
;
Butt, Muhammad Mohsin
- In:
Marketing intelligence & planning
30
(
2012
)
3
,
pp. 307-323
Persistent link: https://www.econbiz.de/10009570864
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