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~person:"Huber, Frank"
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Was ist ein Fernsehsender wert? : zum Einfluss der Markenpersönlichkeit auf den Markenwert bei Medienmarken
Huber, Frank
;
Regier, Stefanie
;
Aboulzahab, Mona
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2006
Persistent link: https://www.econbiz.de/10013439543
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Der Wert der Marke
Bauer, Hans H.
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Huber, Frank
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1997
Persistent link: https://www.econbiz.de/10004550871
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