//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mishra, Prashant"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenwert"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
Brand architecture
1
Brand equity
1
Brand management
1
Business-to-business marketing
1
India
1
Indien
1
Markenarchitektur
1
Markenführung
1
Markenwert
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Mishra, Prashant
Sattler, Henrik
7
Bekmeier-Feuerhahn, Sigrid
6
Bentele, Günter
6
Müller, Michael
6
Bauer, Hans H.
4
Buchele, Mark-Steffen
4
Fuchs, Sebastian
4
Hoepfner, Jörg
4
Jost-Benz, Marc
4
Keller, Kevin Lane
4
Kilian, Karsten
4
Köster, Lars
4
Liebert, Tobias
4
Lieven, Theo
4
Ströbel, Tim
4
Valtin, Alexandra
4
Zarantonello, Lia
4
Arnold, Brit
3
Burmann, Christoph
3
Donnevert, Tobias
3
Kriegbaum, Catharina
3
Mäder, Ralf
3
Otter, Thomas
3
Pauly-Grundmann, Denise
3
Sander, Matthias
3
Wirtz, Bernd W.
3
Abrar, Muhammad
2
Ackva, Lucian
2
Alfaro, Manuel
2
Andéhn, Mikael
2
Baetzgen, Andreas
2
Bamert, Thomas
2
Bari, Muhammad Waseem
2
Baumgarth, Carsten
2
Bialas, Alexander A.
2
Binckebanck, Lars
2
Chaman, Seemab
2
Cheridito, Yves
2
Davis, John A.
2
Dennhardt, Severin
2
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->