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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Brand equity
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Louviere, Jordan J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
20
Antecedents and outcomes of employee-based brand equity
9
Hamburger Schriften zur Marketingforschung
5
Marketing intelligence & planning
5
Branding competence
4
Gabler Edition Wissenschaft
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Journal of business research : JBR
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marken- und Kommunikationscontrolling
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Springer eBook Collection / Business and Economics
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Europäische Hochschulschriften / 5
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marken- und Produktmanagement
3
Schriftenreihe Studien zum Konsumentenverhalten
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Strategisches Marketingmanagement
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Working paper / National Bureau of Economic Research, Inc.
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Advances in corporate branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Betriebswirtschaftliche Studien
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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Edition Wissenschaft Apprimus
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Erfurter Hefte zum angewandten Marketing
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Gabler Research
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Handbook of research on integrating social media into strategic marketing
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Innovatives Markenmanagement
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Konsum und Verhalten
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
2
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
Saved in:
3
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
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