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subject:"Herkunftsbezeichnung"
~subject:"Markenpolitik"
~type_genre:"Book section"
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Handbuch Markenführung ; Bd. 1
1
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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Les facteurs clés de succès d'un système productif local entrepreneurial et d'un cluster en avance sur son temps : le Sancerre
Michaux, Valéry
;
Charters, Steve
;
Jolly, Sylvie
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 57-70)
.
2014
Persistent link: https://www.econbiz.de/10010442552
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Erlebniswertorientierte Markenstrategien
Bekmeier-Feuerhahn, Sigrid
-
2004
Persistent link: https://www.econbiz.de/10002249090
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