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subject:"USA"
~subject:"Werbewirkung"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Werbewirkung
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Working paper / National Bureau of Economic Research, Inc.
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International journal of advertising : the quarterly review of marketing communications
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Handbook of research on integrating social media into strategic marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of product & brand management
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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The review of corporate finance studies : RCFS
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Acquisition prices and the measurement of intangible capital
Ewens, Michael
;
Peters, Ryan H.
;
Wang, Sean
-
2019
Persistent link: https://www.econbiz.de/10012055208
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The strategic positioning of store brands in retailer-manufacturer bargaining
Scott Morton, Fiona
;
Zettelmeyer, Florian
-
2000
Persistent link: https://www.econbiz.de/10001484002
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