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subject:"USA"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Acquisition prices and the measurement of intangible capital
Ewens, Michael
;
Peters, Ryan H.
;
Wang, Sean
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2019
Persistent link: https://www.econbiz.de/10012055208
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The strategic positioning of store brands in retailer-manufacturer bargaining
Scott Morton, Fiona
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Zettelmeyer, Florian
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2000
Persistent link: https://www.econbiz.de/10001484002
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Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
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2003
Persistent link: https://www.econbiz.de/10001875487
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