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~isPartOf:"Fundamentals of marketing research ; Vol. 1"
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Fundamentals of marketing research ; Vol. 1
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
86
Qualitative market research : an international journal
73
Europäische Hochschulschriften / 5
60
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Agrarexportfoerderung.de
53
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
28
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Springer eBook Collection
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Lehrbuch
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Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
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1
Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
2
Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
3
Multiple orientations for the conduct of marketing research : an analysis of the academic/practioner distinction
Brinberg, David
;
Hirschman, Elizabeth Caldwell
-
2007
Persistent link: https://www.econbiz.de/10003538136
Saved in:
4
Exploitation to engagement : the role of market research in getting close to niche targets
Brooks, Victoria
-
2007
Persistent link: https://www.econbiz.de/10003538141
Saved in:
5
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
6
Marketing research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
7
Oh no, the consultants are coming!
Simmnons, Sid
;
Lovejoy, Angela
-
2007
Persistent link: https://www.econbiz.de/10003538171
Saved in:
8
A systematic procedure for targeting market research
Hamlin, Robert P.
-
2007
Persistent link: https://www.econbiz.de/10003538849
Saved in:
9
Defining marketing problems : don't spin your wheels solving the wrong puzzle
Gibson, Lawrence D.
-
2007
Persistent link: https://www.econbiz.de/10003538850
Saved in:
10
Nonsampling vs sampling errors in survey research
Assael, Henry
;
Keon, John
-
2007
Persistent link: https://www.econbiz.de/10003538857
Saved in:
11
Social grading in Census
Meier, Erhard
;
Moy, Corrine
-
2007
Persistent link: https://www.econbiz.de/10003538878
Saved in:
12
Assessing the validity of secondary data proxies for marketing constructs
Houston, Mark B.
-
2007
Persistent link: https://www.econbiz.de/10003538884
Saved in:
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