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~type_genre:"Fallstudie"
~isPartOf:"Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR"
~person:"Schroiff, Hans-Willi"
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Creating competititive intellectual capital : the Henkel case
Schroiff, Hans-Willi
- In:
Market research best practice : 30 visions for the …
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(pp. 213-228)
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2007
Persistent link: https://www.econbiz.de/10003551652
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