//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market segmentation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market segmentation
10
Marktsegmentierung
10
Großbritannien
3
United Kingdom
3
Consumer behaviour
2
Konsumentenverhalten
2
Lebensstil
2
Lifestyle
2
Theorie-Praxis-Verhältnis
2
Theory-practice divide
2
Australia
1
Australien
1
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Business-to-business marketing
1
China
1
Customer analysis
1
Dienstleistungsmarketing
1
Economic psychology
1
Einführung
1
Environmental consciousness
1
Factor analysis
1
Faktorenanalyse
1
Handelsmanagement
1
Implementation
1
Kundenanalyse
1
Logit model
1
Logit-Modell
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Mobile phone
1
Mobiltelefon
1
Product differentiation
1
Produktdifferenzierung
1
Public utilities
1
Retail management
1
Services marketing
1
more ...
less ...
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Dibb, Sally
3
Quinn, Lee
2
Bailey, Christine
1
Baines, Paul R.
1
Barry, James
1
Chryssohoidis, George
1
Clark, Moira
1
Dolnicar, Sara
1
Krystallis, Athanasios
1
Lazarevski, Katie
1
Simkin, Lyndon
1
Tonks, David Graham
1
Vassallo, Marco
1
Venter, Peet
1
Wang, Qing
1
Weinstein, Art
1
Wilson, Hugh
1
Wright, Alex
1
Wu, Guisheng
1
Yan, Ligang
1
Zhu, Hengyuan
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
European Journal of Marketing
77
Journal of Consumer Marketing
75
Marketing Intelligence & Planning
52
International Journal of Bank Marketing
37
Journal of retailing and consumer services
32
International Marketing Review
31
Tourism management : research, policies, practice
25
NBER working paper series
24
SpringerLink / Bücher
24
International Journal of Contemporary Hospitality Management
21
Journal of Services Marketing
21
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
18
Marketing intelligence & planning
17
International Journal of Retail & Distribution Management
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of Product & Brand Management
15
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
14
CEPR Discussion Papers
13
CESifo working papers
13
IMF Working Papers
13
International journal of contemporary hospitality management
12
Journal of international financial markets, institutions & money
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of Fashion Marketing and Management: An International Journal
11
Journal of banking & finance
11
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
2
The usefulness of Schwartz's "values theory" in understanding consumer behaviour towards differentiated products
Krystallis, Athanasios
;
Vassallo, Marco
;
Chryssohoidis, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1438-1463
Persistent link: https://www.econbiz.de/10009701998
Saved in:
3
Evaluating market-segmentation research priorities : targeting re-emancipation
Quinn, Lee
;
Dibb, Sally
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1239-1255
Persistent link: https://www.econbiz.de/10008810708
Saved in:
4
Segmentation and customer insight in contemporary services marketing practice : why grouping customers is no longer enough
Bailey, Christine
;
Baines, Paul R.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 227-252
Persistent link: https://www.econbiz.de/10003838526
Saved in:
5
Market segmentation in managerial practice : a qualitative examination
Quinn, Lee
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003838527
Saved in:
6
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
7
Business psychographics revisited : from segmentation theory to successful marketing practice
Barry, James
;
Weinstein, Art
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 315-340
Persistent link: https://www.econbiz.de/10003838546
Saved in:
8
Validity and the design of market segments
Tonks, David Graham
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10003838548
Saved in:
9
Methodological reasons for the theory/practice divide in market segmentation
Dolnicar, Sara
;
Lazarevski, Katie
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10003838549
Saved in:
10
Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->