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~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
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Market segmentation
6
Marktsegmentierung
6
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4
Germany
4
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2
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2
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2
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2
Brand image
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Hellstern, Gerd-Michael
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Hoyer, Markus
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Maas, Jörg
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Mayer de Groot, Ralf
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1
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
European Journal of Marketing
77
Journal of Consumer Marketing
75
Marketing Intelligence & Planning
52
International Journal of Bank Marketing
37
Journal of retailing and consumer services
32
International Marketing Review
31
Tourism management : research, policies, practice
25
NBER working paper series
24
SpringerLink / Bücher
24
International Journal of Contemporary Hospitality Management
21
Journal of Services Marketing
21
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
18
Marketing intelligence & planning
17
International Journal of Retail & Distribution Management
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of Product & Brand Management
15
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
14
CEPR Discussion Papers
13
CESifo working papers
13
IMF Working Papers
13
International journal of contemporary hospitality management
12
Journal of international financial markets, institutions & money
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of Fashion Marketing and Management: An International Journal
11
Journal of banking & finance
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ECONIS (ZBW)
6
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1
Zielgruppenoptimierung im liberalisierten Energiemarkt
Abold, Roland
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
6
,
pp. 22-26
Persistent link: https://www.econbiz.de/10003786316
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2
Effektive Kundenansprache in komplexen Märkten : Ergebnisse einer Segmentierung im Touristikmarkt
Schmeißer, Daniel R.
;
Hoyer, Markus
;
Maas, Jörg
; …
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10003786321
Saved in:
3
Erfolgreiche Kundenbindung von Anfang an : sinnvolle Segmentierung von Jugendlichen
Strobl, Sabine
;
Waber, Simone
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
6
,
pp. 42-45
Persistent link: https://www.econbiz.de/10003786324
Saved in:
4
Optimale Positionierung : warum Marktsegmentationen meistens falsch sind!
Mayer de Groot, Ralf
;
Haimerl, Elmar
;
Ohnemus, Ralph
; …
-
2006
Persistent link: https://www.econbiz.de/10003320602
Saved in:
5
Exemplarische Anwendung einer Marktsegmentierung im Kulturbereich
Eckey, Hans-Friedrich
;
Hellstern, Gerd-Michael
;
Türck, …
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
34
(
2006
)
2
,
pp. 52-56
Persistent link: https://www.econbiz.de/10003316118
Saved in:
6
Making of Marktsegmentierung : ein Erfahrungsbericht
Beier, Rudolf
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
28
(
2001
)
4
,
pp. 18-21
Persistent link: https://www.econbiz.de/10001612885
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