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isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Customer satisfaction"
~isPartOf:"International journal of event and festival management"
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Journal of targeting, measurement and analysis for marketing
International journal of event and festival management
Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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Frontiers of business research in China : selected publications from Chinese universities
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International journal of hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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International journal of wine business research
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Segmentation of the spectators attending a festival based on musical preferences
Pérez-Cálvez, Jesús Claudio
;
Lopez-Guzman, Tomas
; …
- In:
International journal of event and festival management
8
(
2017
)
3
,
pp. 346-360
Persistent link: https://www.econbiz.de/10011804439
Saved in:
2
Satisfaction-based segmentation : application of Kano model in Indian fast food industry
Ponnam, Abhilash
;
Sahoo, Debajani
;
Balaji, M. S.
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 195-205
Persistent link: https://www.econbiz.de/10009427433
Saved in:
3
Using Cox regression to model customer time to churn in the wireless telecommunications industry
Wong, Ken Kwong-kay
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009233560
Saved in:
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