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Market segmentation
11
Marktsegmentierung
11
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5
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2
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Chikweche, Tendai
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Fletcher, Richard
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Goodman, Raymond
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Ho, Jason
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Patino, Anthony
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Pitta, Dennis A.
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Powers, Thomas L.
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Strick, Sandy
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The journal of consumer marketing
European Journal of Marketing
77
Journal of Consumer Marketing
75
Marketing Intelligence & Planning
52
International Journal of Bank Marketing
37
Journal of retailing and consumer services
32
International Marketing Review
31
Tourism management : research, policies, practice
25
NBER working paper series
24
SpringerLink / Bücher
24
International Journal of Contemporary Hospitality Management
21
Journal of Services Marketing
21
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
18
Marketing intelligence & planning
17
International Journal of Retail & Distribution Management
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of Product & Brand Management
15
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
14
CEPR Discussion Papers
13
CESifo working papers
13
IMF Working Papers
13
International journal of contemporary hospitality management
12
Journal of international financial markets, institutions & money
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of Fashion Marketing and Management: An International Journal
11
Journal of banking & finance
11
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1
Investigating consumer ethics : a segmentation study
Arli, Denni
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 636-645
Persistent link: https://www.econbiz.de/10011808333
Saved in:
2
Consumer segments in organic foods market
Nasir, V. Aslihan
;
Karakaya, Fahri
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 263-277
Persistent link: https://www.econbiz.de/10010416704
Saved in:
3
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
4
Generation Y values and lifestyle segments
Valentine, Dawn B.
;
Powers, Thomas L.
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 597-606
Persistent link: https://www.econbiz.de/10010232010
Saved in:
5
Measuring psychographics to assess purchase intention and willingness to pay
Barber, Nelson
;
Kuo, Pei-jou
;
Bishop, Melissa
;
Goodman, …
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 280-292
Persistent link: https://www.econbiz.de/10009582068
Saved in:
6
Marketing travel services to senior consumers
Le Serre, Delphine
;
Chevalier, Corinne
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 262-270
Persistent link: https://www.econbiz.de/10009582079
Saved in:
7
Segmentation of Chinese adolescent girls using gender roles and ideal female images
Chan, Kara
;
Ng, Yu Leung
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009681489
Saved in:
8
Segmenting the toy industry : a study of pre-teen Millennials
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Lingelbach, David
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 156-162
Persistent link: https://www.econbiz.de/10009542411
Saved in:
9
Segmenting consumers of pirated movies
Ho, Jason
;
Weinberg, Charles B.
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10009272174
Saved in:
10
Discovering behavioral segments in the mobile phone market
Kımıloğlu, Hande
;
Nasır, V. Aslıhan
;
Nasır, Süphan
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 401-413
Persistent link: https://www.econbiz.de/10008651281
Saved in:
11
Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson
;
Taylor, D. Christopher
;
Strick, Sandy
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
Saved in:
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