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subject:"China"
~subject:"Marketing"
~isPartOf:"Journal of business research : JBR"
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Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.
;
Hill, Matthew D.
;
Kelly, G. Wayne
- In:
Journal of business research : JBR
115
(
2020
),
pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
Saved in:
2
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
3
A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk
;
Zhu, John
;
Gruca, Thomas S.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
Saved in:
4
Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.
;
Pennington, Julia R.
;
Fowler, Aubrey R.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
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