//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
1
Marketing management
1
Marketingmanagement
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Kotler, Philip
Hunt, Shelby D.
1
Keller, Kevin Lane
1
Peñaloza, Lisa
1
Venkatesh, Alladi
1
Wolfe, David B.
1
Published in...
All
Does marketing need reform? : fresh perspectives on the future
wi - Wirtschaft
6
Always learning
3
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Competitive strategic management
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Legends in marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
McGrawHill education
1
Pearson Global edition
1
Pearson one
1
Prentice Hall marketing
1
Review of marketing research
1
Springer Business Cases
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->