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subject:"Zielgruppe"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Zielgruppe
Marketing management
23
Marketingmanagement
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
8
Online-Marketing
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Beziehungsmarketing
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Relationship marketing
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E-commerce
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Electronic Commerce
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Mobile communications
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Mobilkommunikation
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Vertriebsweg
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Advertising effects
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Einzelhandel
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Retail trade
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Synergy
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Werbewirkung
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Bibliometrics
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Direct marketing
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Online retailing
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Gao, Tao Tony
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Pauwels, Koen
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Reimer, Kerstin
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Rohm, Andrew J.
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Sultan, Fareena
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
9
The journal of consumer marketing
6
Journal of marketing communications
4
Marketing theory
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Psychology & marketing
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Research
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The silver market phenomenon : marketing and innovation in the aging society
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Young consumers : insight and ideas for responsible marketers
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Erfurter Hefte zum angewandten Marketing
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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Harvard business review : HBR
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Jahrbuch Seniorenmarketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising research
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Journal of food products marketing
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Marketing : ZFP ; journal of research and management
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Springer eBook Collection
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The silver market phenomenon : business opportunities in an era of demographic change
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essentials
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Australasian marketing journal
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Gabler Edition Wissenschaft
2
Handbook of research on ethnic and intra-cultural marketing
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IFM-Materialien
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International journal of consumer studies
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International journal of technology marketing : IJTMkt
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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
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Journal of business strategy
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Journal of global marketing
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Journal of marketing research : JMR
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Journal of retailing
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Journal of strategic marketing
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Kellogg on marketing
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How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
2
Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena
;
Rohm, Andrew J.
;
Gao, Tao Tony
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
Saved in:
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