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subject:"Zielgruppe"
~isPartOf:"The journal of consumer marketing"
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Zielgruppe
Marketing management
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Consumer behaviour
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USA
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2009-2010
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Brohaugh, Bill
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Chikweche, Tendai
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Ferguson, Rick
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Min, Kyeong Sam
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Neeley, Concha R.
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Park, Ji Eun
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Smith, Katherine Taken
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The journal of consumer marketing
SpringerLink / Bücher
9
Journal of marketing communications
4
Marketing theory
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Psychology & marketing
4
Research
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The silver market phenomenon : marketing and innovation in the aging society
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Young consumers : insight and ideas for responsible marketers
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Erfurter Hefte zum angewandten Marketing
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Harvard business review : HBR
3
Jahrbuch Seniorenmarketing
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of advertising research
3
Journal of food products marketing
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Marketing : ZFP ; journal of research and management
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
Springer eBook Collection
3
The silver market phenomenon : business opportunities in an era of demographic change
3
essentials
3
Australasian marketing journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Gabler Edition Wissenschaft
2
Handbook of research on ethnic and intra-cultural marketing
2
IFM-Materialien
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
2
Journal of business strategy
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
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Journal of retailing
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Journal of strategic marketing
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Kellogg on marketing
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ECONIS (ZBW)
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1
Generation Y values and lifestyle segments
Valentine, Dawn B.
;
Powers, Thomas L.
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 597-606
Persistent link: https://www.econbiz.de/10010232010
Saved in:
2
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
3
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
4
The aging of Aquarius
Ferguson, Rick
;
Brohaugh, Bill
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 76-81
Persistent link: https://www.econbiz.de/10003942444
Saved in:
5
Consumer innovativeness and shopping styles
Park, Ji Eun
;
Yu, Jun
;
Zhou, Joyce Xin
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 437-446
Persistent link: https://www.econbiz.de/10008651278
Saved in:
6
Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R.
;
Min, Kyeong Sam
;
Kennett-Hensel, …
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 324-335
Persistent link: https://www.econbiz.de/10008651287
Saved in:
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